Printed Newsletters are often read more carefully than digital communications. Readers are less likely to be distracted by pop-up advertisements, notifications or competing online content.
Unlike emails that may be deleted in seconds, printed Newsletters remain on desks, coffee tables, notice boards or reception counters for days.
Regular newsletters help organisations maintain communication with their audience by sharing updates, achievements, promotions, educational content and success stories. Research has shown that printed marketing material can generate strong response rates.
